Drink Frosh

WITH FROSH EVERYONE WINS.

Functional juice for real life. Not perfect routines.

When snacks replace meals. When protein gets thrown across the room. When you just want to win.

LOVED BY KIDS

TRUSTED BY PARENTS

You sold us out online. Now you can grab FROSH at Target. Check what’s in stock near you on Target.com.

Because the best nutrition is the kind they'll actually like.

FROM OUR FAMILY TO YOURS

We're parents first. We wanted a drink we'd actually hand our own kids — real juice, protein, vitamins, no chalky aftertaste, no parent guilt.

Nothing on the shelf hit the mark. So we made Frosh. One less thing to figure out, one more everyday win.

— The Wilsons & The Labrants

THE LUNCH BOX DILEMMA.

You've seen it a thousand times.
The sandwich comes home untouched, the snacks are gone.
With Frosh, that's still a win.
ANOTHER PIZZA PARTY...

Every parent’s been there: pizza, candy, and nothing remotely balanced.

With FROSH that’s still a win.
POST-GAME GORGE.

Here come the post-game snacks again: cleats kicked off on the sideline and junk-food wrappers pile up before the drive home.

With FROSH, that’s still a win.